Writing copy for your website or sales page is an important part to make sure that you educate your readers to the extent that they can possibly buy something from you or join your list.
If you need some instant help, here are the steps I recommend to writing better sales copy:
- Get Their Attention
Begin with a big red headline that grabs their attention and tell them exactly what to expect from the sales letter
- Identify The Problem
Identify and aggravate the problem, express empathy, your readers need to think you understand exactly how they feel.
- Provide The Solution
This is your product – the ultimate solution to the problems you identified previously
- Present Your Credentials
Here you give them reasons to trust you and outline why you are qualified to help them
- Show The Benefits
You need to show exactly how they benefit from your product. Forget about features, you have to touch them emotionally and you will only do this by speaking to the benefits.
- Give Social Proof
These are your testimonials from past clients.
- Make Your Offer
It must be irresistible: a good combination of product, promise and price
- Inject Scarcity
Can be done with Time Scarcity or Quantity Scarcity, buy now or miss out later!
- Give A Guarantee
You need to remove the risk. I recommend a 60 day money back guarantee
- Call To Action
You need to tell them how they can get your product. You can plant multiple add to cart buttons throughout the sales letter. Warn them about the on-going problems if they don’t buy today!
Don’t worry if the thought of writing your own sales copy scares you to death, all is not lost simply go to the places such as the warrior forum or elance.com and pay someone to do it for you. However be mindful for the age old saying “You get what you pay for!”
Thanks for reading!