Tips For Writing Better Copy

Writing copy for your website or sales page is an important part to make sure that you educate your readers to the extent that they can possibly buy something from you or join your list.

If you need some instant help, here are the steps I recommend to writing better sales copy:

  1. Get Their Attention

Begin with a big red headline that grabs their attention and tell them exactly what to expect from the sales letter

  1. Identify The Problem

Identify and aggravate the problem, express empathy, your readers need to think you understand exactly how they feel.

  1. Provide The Solution

This is your product – the ultimate solution to the problems you identified previously

  1. Present Your Credentials

Here you give them reasons to trust you and outline why you are qualified to help them

  1. Show The Benefits

You need to show exactly how they benefit from your product. Forget about features, you have to touch them emotionally and you will only do this by speaking to the benefits.

  1. Give Social Proof

These are your testimonials from past clients.

  1. Make Your Offer

It must be irresistible: a good combination of product, promise and price

  1. Inject Scarcity

Can be done with Time Scarcity or Quantity Scarcity, buy now or miss out later!

  1. Give A Guarantee

You need to remove the risk. I recommend a 60 day money back guarantee

  1. Call To Action

You need to tell them how they can get your product. You can plant multiple add to cart buttons throughout the sales letter. Warn them about the on-going problems if they don’t buy today!

Don’t worry if the thought of writing your own sales copy scares you to death, all is not lost simply go to the places such as the warrior forum or elance.com and pay someone to do it for you. However be mindful for the age old saying “You get what you pay for!”

Thanks for reading!

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My name is Tsahai De Silva and Internet Marketing is my passion. Join me in my journey and as I learn and fine tune my skills. My aim is to earn $100K this year and then teach others to do the same.

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My name is Tsahai De Silva and Internet Marketing is my passion. Join me in my journey and as I learn and fine tune my skills. My aim is to earn $100K this year and then teach others to do the same.

Posted in Internet Marketing
2 comments on “Tips For Writing Better Copy
  1. Hi Tsahi!

    Yet another great post with loads of useful information.

    Thanks,

    Rob

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